Integrated Marketing Executive · Singapore
Brand strategy that shows up in real life.
I'm Zak — I connect brand, content and e-commerce into campaigns and activations that actually get people through the door. 5+ years across F&B, automotive, beauty and sports.
100%
Organic audience growth (2K → 4K) across IG & TikTok
3
F&B brands under full marketing ownership
5+
Years across F&B, automotive, beauty & sports
2
Major activations delivered end-to-end
About
Not just a content creator — an operator who ships brand work.
Zak is a Singapore-based marketing executive with 5+ years across F&B, automotive, beauty and sports. He's spent that time connecting brand strategy to real execution: content, e-commerce, KOL partnerships, and the live activations that get a brand in front of people.
At Kings Cart Coffee, he owns marketing end-to-end across three F&B brands — shaping how each one looks and sounds, growing their combined following 100% (2K → 4K), migrating their storefront from Wix to Shopify, and running activations at Singapore Coffee Week and Hyrox from concept to on-site execution.
He's currently completing a Diploma in Digital Marketing & Branding at Republic Polytechnic while working full-time.
Download full résumé →What I bring
One joined-up approach, not seven separate jobs.
Integrated marketing execution
Connects brand, content, e-commerce and on-ground activation into one approach — not separate tasks handed off between people.
Brand building & positioning
Shapes how a brand sounds, looks and shows up consistently — built tone of voice and identity for three brands from scratch.
Content strategy & production
Plans, produces and refines content tied to real campaign goals — from brainstorm to filming, editing and copy.
Audience growth & engagement
Grew combined social following 100% (2K → 4K) through consistent, platform-native content across Instagram and TikTok.
E-commerce & digital platforms
Led a full storefront migration from Wix to Shopify — handling UX setup, front-end build and go-live independently.
Partnerships & stakeholders
Sources and manages KOL partnerships, suppliers and cross-functional teams to extend reach beyond owned channels.
Activation & on-ground execution
Delivers brand activations end-to-end — concept, collateral, supplier management and on-site execution at events like Singapore Coffee Week and Hyrox.
Experience
Where the work happened.
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Nov 2024 — Present
Marketing Executive · Kings Cart Coffee
Owns integrated marketing across 3 F&B brands — brand strategy, content, e-commerce and activations. Grew combined social following 100% (2K → 4K), led the Wix-to-Shopify migration, and delivered activations at Singapore Coffee Week and Hyrox.
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Jun 2024 — Aug 2024
Content Creator Associate · 1103 Studios
Planned and executed social campaigns for 3–5 client brands across automotive, beauty and F&B. Produced content and presented campaign recommendations directly to clients.
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Jan 2024 — Apr 2024
Content Creator · Modern Hippi
Researched consumer behaviour to align brand visuals with USP, built SOPs for content production, and ran targeted email marketing campaigns via Shopify.
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Apr 2022 — Oct 2023
Overall In Charge · Guards Formation Media Team
Led content for a Formation-focused Facebook group, coordinating with stakeholders on messaging and moving the team from photo-only content to full production — graphic design, videography and photography.
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Jan 2018 — Present
Content Creator · SG Titans
Produces photography, videography and graphic design for the team's Instagram. Organised the first tertiary-level strongman competition in 2019 at Singapore Polytechnic.
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Apr 2023 — Oct 2026
Diploma in Business Practice · Digital Marketing & Branding, Republic Polytechnic
Pursuing while working full-time.
Get in touch
Let's build something that actually shows up.
Open to Marketing Executive, Brand and Integrated Marketing roles in Singapore.
Based in Singapore